SF Studios knows that you care how information about you is used and shared and we appreciate your trust in us to do that carefully and sensibly. This policy describes the types of personal information that we may collect about you, the purposes for which we use the information, the circumstances in which we may share the information and the steps that we take to safeguard the information to protect your privacy. As used throughout this policy, the term “SF Studios” refers to the SF Movement Studio Ltd and SF Therapy. By visiting SF Studios, you are accepting and consenting to the practices described in this Privacy Policy.

1) Controllers of Personal Information

Any personal information provided to or gathered by SF Studios is controlled by SF Studios, whose registered office is at: SF Movement Studio Ltd, 5 Ella Mews, London, NW3 2NH. 

2) What Personal Information about studio users does SF Studios Gather?

The information we gather from our studios users help us to continually improve your experience at SF Studios. This personal information may include: your name and contact information; date of birth; preferred communication methods, address. We also create information that becomes part of the personal information we hold about you, such as your membership number and your usage of the studios. We may also collect and create details on joint members and other family members, where applicable, including family members under the age of 18.

We also collect the following information:

  • Sensitive information
    The term "sensitive information" in this context refers to information related to your health. We do specifically collect health data to the extent that it is required to assess your readiness for physical exercise. We will use health information provided by you exclusively to serve you better and meet your particular needs. By providing the sensitive information to us, you are consenting to our using it in the manner set out in this Policy.
  • Personal Information from Children
    We do not knowingly collect personal information from individuals under 18 years of age without the permission of their parent or guardian. As a parent or legal guardian, please do not to allow your children to submit personal information without your permission.
  • Photographs for Membership Card
    In the interests of security and the prevention of crime, we may take a digital photograph of each member to whom a membership card is issued. By providing the digital photograph to us, you are consenting to our using it in the manner set out in this Policy.
  • Contacting us via Website or otherwise
    When you use the website (“Our Site”) or contact us by post, telephone, fax, email or SMS, we collect, store and use certain personal information that you disclose to us. This includes details such as your name, address, telephone, fax, email and mobile phone number as well as traffic data, location data, web logs and other communication data, whether this is required for our own billing purposes or otherwise and the resources that you access. If you contact us, we may keep a record of that correspondence.
  • CCTV
    We use CCTV in our SF Movement Studio for health and security reasons. If you have any queries in relation to the use of CCTV operating in and around our clubs please contact us.
  • Surveys
    We also ask you to complete surveys that we use for research purposes, although you do not have to respond to them.

3) What do we do with personal information collected from you?

We use personal information to provide the services you request from SF Studios such as to facilitate: staff administration, administration of your membership of the club, facilitate bookings of classes and appointments with our own or third party service providers and other transactions. We may also use the information to: advertise products and services, to process payments and maintain accounts and records, to prevent crime and aid in the prosecution of offenders, and to administer and maintain membership records. In addition, we use this information to improve our platform, prevent or detect fraud or abuses of our website and enable third parties to carry out technical, logistical or other functions on our behalf.

We also use your details to send you newsletters and promotions, and to conduct online surveys or surveys by telephone; prize draws; competitions and other promotions via email, telephone or post. We will also use the information in the course of collecting your payments that may be due to us from you. 

Other than as set out in this Privacy Policy we will not share your personal information with third parties for marketing or any other purposes without your consent, unless we are required to do so by law. We operate an automatic opt-in policy which means that when you request information from us on one of our studios or make an enquiry we add you to our database.

4) What about Cookies?

Cookies are alphanumeric identifiers that we transfer to your computer's hard drive through your web browser to enable our systems to recognise your browser and to automatically collect information from your computer such as your IP address and other details about your computer which are automatically collected by our web server, operating system and browser type, for system administration and to report aggregate information to our advertisers. This is statistical data about our users' browsing actions and patterns, and does not identify any individual.

The “Help” menu on the menu bar of most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie and how to disable cookies altogether. Additionally, you can disable or delete similar data used by browser add-ons, such as Flash cookies, by changing the add-on's settings or visiting the website of its manufacturer. However, because cookies allow you to take advantage of some of SF Studios’s essential features, we recommend that you leave them turned on.

If you do leave cookies turned on, be sure to sign off when you finish using a shared computer.

Please note that our advertisers may also use cookies, over which we have no control.

  • To estimate our audience size and usage pattern.
  • To store information about your preferences, and so allow us to customise Our Site according to your individual interests.
  • To speed up your searches.
  • To recognise you when you return to Our Site.

5) Does SF Studios share the Information it receives?

Information about our studio users is an important part of our business and we do not sell it to others. SF Studios shares client information only as described below and with the subsidiaries which SF Studios controls and which are either subject to this Privacy Policy or follow practices at least as protective as those described in this Privacy Policy.

Third Party Service Providers: We employ other companies and individuals to perform functions on our behalf. Examples include sending postal mail and e-mail, removing repetitive information from member lists, analysing data, and providing marketing assistance. Third party service providers have access to personal information needed to perform their functions, but may not use it for other purposes. Further, they must process the personal information in accordance with this Privacy Policy and as permitted by the General Data Protection Regulation (GDPR)

Promotional Offers: Sometimes we send offers to studio users on behalf of other businesses. When we do this, we do not give that business your name and address. If you do not want to receive such offers, please let us know in writing.

Business Transfers: As we continue to develop our business, we might sell or buy health studios or subsidiaries or business units. In such transactions, client information generally is one of the transferred business assets but remains subject to the promises made in any pre-existing Privacy Policy (unless, of course, the client consents otherwise). Also, in the unlikely event that SF Studios or substantially all of its assets are acquired, personal information will of course be one of the transferred assets.

Protection of SF Studios and others: We release account and other personal information when we believe release is appropriate to comply with the law; enforce or apply our membership or other agreements; or protect the rights, property or safety of SF Studios, our users or others. This includes exchanging information with other companies and organisations for fraud protection and credit risk reduction. Obviously, however, this does not include selling, sharing or otherwise disclosing personally identifiable information from clients for commercial purposes in a way that is contrary to the commitments made in this Privacy Policy.

With your consent, other than as set out above, you will receive notice when information about you might go to third parties and you will have an opportunity to choose not to share the information.

Whenever we transfer personal information to countries outside of the European Economic Area in the course of sharing information as set out above, we will ensure that the information is transferred in accordance with this Privacy Policy and as permitted by the applicable laws on data protection.

6) How Secure is Information about me?

We maintain physical, electronic and procedural safeguards in connection with the collection, storage and disclosure of personally identifiable information. Our security procedures mean that we may occasionally request proof of identity before we disclose personal information to you.

7) What about Links to other websites?

Our site may include links to other websites. We do not provide any personally identifiable customer information to these advertisers or third-party websites.

These third-party websites may use technology to send (or "serve") the advertisements that appear on our website directly to your browser. They automatically receive your IP address when this happens. They may also use cookies, JavaScript, web beacons (also known as action tags or single-pixel gifs), and other technologies to measure the effectiveness of their ads and to personalise advertising content. We do not have access to or control over cookies or other features that they may use, and the information practices of these advertisers and third-party websites are not covered by this Privacy Policy. Please contact them directly for more information about their privacy practices. In addition, the Network Advertising Initiative offers useful information about Internet advertising companies (also called "ad networks" or "network advertisers"), including information about how to opt-out of their information collection.

8) What Choices do I have?

As discussed above, you can always choose not to provide information. If you do not want to receive e-mail or other mail from us, make unticked the “subscribe to our newsletter & Promotion” box on your profile or let us know in writing if you don’t want us to receive these offers. However, please note, if you do not want to receive legal notices from us, such as this Privacy Policy, those notices will still govern your use of SF Studios and it is your responsibility to review them for changes.

9) Are Children allowed to use SF Studios?

If you are under 18, you may use SF Studios only with the involvement of a parent or guardian.

10) What Rights do I have in relation to my Personal Information?

You have the right to ask us not to process your personal information for marketing purposes by sending an email to theadministration team. The General Data Protection (GDPR 2018) gives you the right to access personal information held about you. Your right of access can be exercised in accordance with the. If you would like to access your personal information contact us by email info@sfstudioslondon.comor by post to Data Requests, SF Studios 5 Ella Mews, London, NW3 2NH.

11) Notices and Revisions

If you have any concern about privacy at SF Studios, please e-mail us a thorough description and we will try to resolve the issue for you.

Our business changes constantly and our Privacy Policy and website terms and conditions will change also. We may e-mail periodic reminders of our notices and conditions, unless you have instructed us not to, but you should check our website frequently to see recent changes. Unless stated otherwise, our current Privacy Policy applies to all information that we have about you and your account. However, we stand behind the promises we make and will never materially change our policies and practices to make them less protective of clients information collected in the past without the consent of affected members.

12) Contact

Questions, comments and requests regarding this Privacy Policy are welcomed and should be addressed to the Administration department, SF Studios, 5 Ella Mews, London, NW3 2NH.



This privacy notice tells you about the information we collect from you when you sign up to our email newsletter. In collecting this information, we are acting as a data controller and, by law, we are required to provide you with information about us, about why and how we use your data, and about the rights you have over your data. We ask for your consent before collecting or processing any of your personal information.



Our company name is SF Movement Studio Limited, with a registered address of 5 Ella Mews, London, NW3 2NH. You can contact us at or by phone on 0207 2841168. You can also contact us by post: SF Movement Studio Ltd, 5 Ella Mews, London, NW3 2NH. If you have concerns about how your data is used, please email SF Movement Studio Ltd Office Manager at



When signing up for our newsletter, we collect your name, address, email address, Mobile number and IP address you signed up from. We collect this information through forms on our website and through Mindbody when you create an account with us.



We also collect information such as when you have opened or clicked on one of our emails. This helps us work out which of our emails are most interesting to our subscribers. We store the date you signed up and your approximate location.



If signing up via our website, you give your consent by typing in your email address and clicking ‘subscribe’ in the clearly stated section for signing up to the newsletter. If you sign up via our SF Movement Studio mobile application. Your affirmative consent is given when you tick the checkbox next to “Subscribe to our newsletter & promotions”. You can withdraw your consent at any time by clicking on the unsubscribe link at the bottom of every newsletter we send.



We collect this information for the purposes of keeping you up to date with the latest news and events at SF Studios. Your information is not used for any other purpose. We collect your IP to prevent spam and to validate your consent.



Your data is transferred and stored securely with our Email Service Provider, Constant Contact. Your data is transferred and stored on Constant Contact’s servers in the USA. Constant Contact is certified under the EU-US Privacy Shield agreement which means your data is protected under high standards of the Privacy Shield Framework. Constant Contact’s Privacy Shield certification can be viewed here and their privacy policy can be viewed here.



Your information is stored for as long as you stay our client or it requested to keep by the law. You can request for your information to be deleted by emailing We will never email you marketing messages if you have unsubscribed. From time-to-time, we may clean up our mailing list by deleting subscribers who have not opened any of our emails for a long period of time.



By law, you can ask us what information we hold about you, and you can ask us to correct it if it is inaccurate. You can unsubscribe from our newsletter at any time by clicking on the “Unsubscribe” link at the bottom of every email. You have the right to fully withdraw your consent to us processing your data by asking us to permanently delete your data. To submit a request by email, post or telephone, please contact the Office Manager on the details below:


Tel: 02072841168

Postal address:

Data Protection Officer,

SF Movement Studio Ltd,

5 Ella Mews,





If you have concerns about how we process your data, your initial contact should be with our Data Protection Officer (details above). If you are not satisfied with the outcome, you can contact the Information Commissioner’s Office via their website at or write to them at:

Information Commissioner’s Office

Wycliffe House

Water Lane